Visual Identity and Symbolism

6. Visual Identity and Symbolism of MAFA

The MAFA logo visually suggests an aspirational tone that mixes several visual implications. The four-letter acronym MAFA, an abbreviation for Move America Forward Again, is in bold letters because this effort is truly a noble and bold one, but their design is rather fluid, symbolizing a non-rigid more flexible character that could represent a varied but generally similar consensus regarding the spirit of the concept of Moving America Forward Again by working at a grassroots level employing debate, compromise when necessary, and productive action. These are qualities important to all relationships. The letters are preceded by the butterfly which has universally been understood as a symbol of beautiful change or transformation which is the dominant general desire embodied in the MAFA spirit. Through the process of growth and development the lowly caterpillar is transformed through metamorphosis into the high-flying beauty we know as the butterfly. Moving forward to the last image of the dove carrying the olive branch, this is the universal symbol of peace signaling that growth, positive change and progress will be made through only lawful and peaceful means in an atmosphere of courtesy and mutual respect.